In India, digital marketing is not very much famous in present days. Most of the People don’t know anything about the term digital marketing or we can say SMM that is “Social Media Marketing” but they use Facebook and Twitter on daily basis. Soit’s the lack of knowledge in the youth of today. But I can give the assurance that in upcoming days the boom of Social Media Marketing in India has no limit.
Now instead of setting up commercial offices and shops, people provide online delivery of all the products and services all over India. The top e-commerce companies of India are listed below and all of them use digital marketing to promote their products.
Digital Marketing is the fastest growing industry across the globe. E-commerce boom is the root behind to this digital world scenario. In future, it will surely double. You can see this gradual growth since early 20th century.
Ex. Amazon, Flipkart, and Snapdeal are the real time proofs; they are constantly improving their business targeting customers from all sources like PCs, mobile & tablets. E-commerce Industry / other business relaying digital marketing to achieve their targets.
As speaking about India, there is the same kind of demand as the other nation.
Opportunities in Digital Marketing
- SEO(Search Engine Optimization)
- SEM(Search Engine Marketing)
- SMO(Social Media Optimization)
- SMM(Social Media Marketing)
Benefits of digital marketing
- Become an In- Demand Professional
- Benefit from More Career Choice
- Get Paid More Than Your Peers
- We Can Start our Own Business
- It saves Time and effort
- Instant feedback
- Real-time analysis
Method of Digital Marketing
- Mobile marketing
- Banners on publishers
Trends in Digital marketing
- Content Marketing trends
- Big Data
- Marketing Automation
- Improving Website Experience
- Display Advertising
Future of Digital Marketing:
According to the research, the digital economy is growing 10 times faster than the traditional economy that is the great sign for the digital marketing field.
It provides you with various career options. If you love coding, you can go for web designing or if you are a born writer you can choose content writing.
The main thing is we have to continuously develop our digital marketing skills with developing technologies; it helps in our growing future. Digital marketing is a booming industry. We will have to work with the analytical part of a website. We need to use the latest SEO, PPC strategy. We have to track the visitors and implement the strategy according to the need of the project. We need to do all the client handling and the reporting. This will open a new door for Digital Marketers to not only run display ads online but also offline which the consumers will be able to interact with using their mobile phones.
If we compare digital marketing and traditional marketing, then the result is that traditional marketing is quite expensive and highly confusing. In this time digital marketing is only one and guaranteed way of marketing. Digital Marketing is a booming career option today. So Digital Marketing Course is playing a key role to learn this technology. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising.
Digital media is the best platform to convert a product of the company into a brand. Because it is cost effective and provide a touch point to the customer. And the conclusion is that there is a bright future in the industry of digital marketing.